Google says panels are created automatically when there is enough information about an entity, and that its current policy is not to create or delete them manually. A panel can appear and later disappear.
Where the information comes from
Google compiles facts from various sources across the web and, for some topics, from data partners. In practice, for people that usually means official pages, public profiles, press and databases. When sources contradict each other, or describe several people with the same name, the panel may not appear or may mix them up.
How to claim your panel
If a panel about you appears when you search your name, you can ask to be verified. Verified people get priority on suggested edits and can add authorised representatives.
- 1. Sign in to your Google Account and search your name.
- 2. In the panel's menu (or at the bottom of the panel), choose "Claim this knowledge panel".
- 3. Sign in to one of the official profiles linked to the panel, such as YouTube, Search Console, X (formerly Twitter) or Facebook.
- 4. If Google finds no linked profile, it asks for more information to verify you.
Not all panels can be claimed. Search profiles, a separate feature for creators with at least 10,000 followers, exist only in the US, Canada and India.
How to correct what it shows
Anyone can send feedback through the link at the bottom of the panel. Verified people use "Suggest edits" at the top. Google lets you leave out certain personal details, such as date of birth, relationships or children.
Google does not add images on request or write custom descriptions, and changes titles only with substantial evidence. Legal removals have their own form.
When you don't have a panel yet
There is no guaranteed way to get one. What you control is making it unambiguous who you are, for Google and for the AI assistants that read the same sources.
- A page about you on a site you control, with your full name, profession, location, photo and links to your official profiles.
- ProfilePage structured data on that page, with you as the main entity, alternate names and sameAs links, as Google's documentation describes.
- The same name, photo and short description on every profile you keep, each linking back to that page.
- Up-to-date professional registries and directories, which Google and AI assistants can find.
Google does not guarantee that structured data produces any visible feature, and no official page says it creates a panel. It reduces ambiguity; it does not buy visibility.